Hal Rood

Background

About Hal Rood

I am a partner with Strategic Solutions Research, a full-service strategic marketing research company focused on building strong brands and providing clarity for clients. We are based in the USA, but have experience in 22 countries around the world, in all market sizes. We provide strategic research studies, music testing, on-air content analysis and Focus Blogs. At Strategic, we pride ourselves on providing our clients with clear, actionable findings to help them maximize their performance. When your team is focused on the right path, the ROI follows. My colleagues at Strategic and I have been pleased to offer industry studies to help the radio, TV and podcast industries navigate this period of immense change and opportunity. I'm a proud 1991 grad of Syracuse University and alum of WJPZ, the USA's most talked-about college radio station. Some of the most fun I've ever had was programming Z89 to an 8.9 12+ Share in 1991.making it the most listened-to student-run radio station and #2 non-commercial station in the USA. Specialties: • Brand evaluation / Brand-building • Strategic market studies • Strategic marketing models • Brand Development Strategies • Moment-by-Moment Content Analysis • Music Strategy and research • Digital focus blogs • Advertising effectiveness research