Haley Barcus

Background

About Haley Barcus

As the Senior Manager of Social Media at GUESS, Inc, I lead the brand’s global social media strategy, overseeing an audience of nearly 20M followers across all GUESS-owned brands. With 9 years at the company, I’ve helped launch 150+ iconic global advertising campaigns, featuring talent such as Hailey Bieber, Camila Cabello, Joe Jonas, A$AP Rocky, Jennifer Lopez, J Balvin, and Georgina Rodríguez.My expertise spans audience growth, engagement, influencer activations, and brand storytelling. I’ve had the opportunity to work across all brands under the GUESS umbrella, allowing me to craft strategies that resonate with diverse demographics—from Gen Z to heritage customers to kids.Most recently, our GUESS Compound Activation generated nearly 4 billion impressions, a testament to my ability to create buzz-worthy, high-impact campaigns that drive cultural relevance and brand visibility.Beyond my professional expertise, my personal brand is all about exploration and nostalgia—whether that’s discovering new creative inspiration or revisiting old favorites like Star Wars, Freddie Mercury, and trips to my family cabin in Yosemite.Key Areas of Expertise: Social Media Strategy & Marketing Influencer Marketing & Activations Content Strategy & Digital Media Paid & Organic Social Growth Experiential Marketing & Events Talent Relations & Public Relations Global Campaigns & Brand Storytelling Leadership & Cross-Functional CollaborationBefore joining GUESS, I spent over 11 years in the fashion industry, starting my career managing social media and PR for a local clothing brand. After graduating college, I gained hands-on experience in e-commerce, merchandising, content creation, and customer experience. Once in Los Angeles, I worked as a PR Account Executive, securing placements for designers with top editors, bloggers, and celebrities. haleybarcus@gmail.com 559-978-9096 @halcatherine haleybarcuscreativeportfolio.com