Haley Dodd

Background

About Haley Dodd

Hi, I'm Haley! I am an influencer marketing and social media specialist in the lifestyle, sports/fitness and beauty space. I excel in boosting brand awareness and revenue by building strategic partnerships and creating compelling social content. I have scouted, signed and led content shoots for various influencer activations, campaigns and events. I have a track record of managing large budgets, negotiating and closing deals, managing client partnerships and social content calendars, producing engaging digital content and developing effective influencer and social campaigns. What I love most about the work I do is implementing strategies around an overarching story, which is when I find brands really come to life! ACCOMPLISHMENTS: My greatest achievements to date have been working alongside Jeff Leatham and KKW Fragrance team to roll out his numerous fragrance collections with Kim on social in 2021. I captured social content for Jeff during this time, including live Q & As on Instagram Live to boost revenue. I worked alongside the KKW team to coordinate social marketing calendars and brainstormed concept ideas for how we could promote the products organically outside paid media. In 2023 at AT & T I pitched and executed on one of the top brand partnership of 2023 for the brand with influencer Mai Pham during the launch of the moto flip razar (3rd highest performing post this year on Instagram, 91% engagement sentiment) and successfully spearheading social content at Collision Conference 2023 with Marques Brownlee. ABOUT ME: • Kansas City native (GO CHIEFS!) • I love being outdoors and being surrounded by nature • I interned for Ryan Seacrest before my senior year of college (which started my entire career journey!) • I need at least 3 different liquids at my desk at all times to stay hydrated 🥤 Open to connecting! Reach out on LinkedIn to connect with me. 🤝