Haley Gaston

Background

About Haley Gaston

Product leader with a track record of translating customer insight and data into high-impact digital experiences that drive growth. I specialize in e-commerce and digital product strategy, partnering across engineering, marketing, and analytics to build experiences that improve conversion, retention, and overall customer satisfaction. My approach blends rigorous data analysis with strong product intuition—leveraging experimentation, customer feedback, and behavioral insights to inform decision-making. I’ve led initiatives spanning website optimization, CRM and lifecycle experiences, and end-to-end customer journeys, consistently focusing on measurable outcomes. Known for being highly collaborative and execution-oriented, I bring clarity to complex problems, ask the right questions, and ensure teams stay aligned and accountable. I’m particularly passionate about building products that feel seamless to customers while delivering meaningful business impact—and about developing strong cross-functional teams that can scale that impact. Core areas of focus: • E-commerce & digital experience • Product strategy & roadmap development • A/B testing & experimentation • Customer insights & analytics • Conversion & retention optimization • Cross-functional leadership