Haley Mlinac

Background

About Haley Mlinac

Hi! I'm Haley, a B2B marketer and event professional with a passion for creating content and experiences that drive measurable results.In my current role as Content Marketing Manager at Wi-Fi Alliance, I transform complex technological concepts into clear, understandable messaging that supports demand generation, sales enablement, and advocacy efforts. This role allows me to explore my creative and analytical sides by developing content across email campaigns, blogs, podcasts, videos, and more, and digging into data to discover what resonates.I’m most motivated when I can see the direct impact of my work on business goals — including tracking revenue, creating sales enablement materials, and partnering with Sales and Customer Success teams to develop marketing content that helps turn prospects into customers. On the event side, I’ve managed sponsorships that generate revenue and drive repeat business, from initial prospecting through event execution and post-event debriefs. Whether it’s a high-impact conference or a smaller corporate gathering, I’m passionate about producing events that foster connections and measurable impact.Outside of work, you’ll usually find me hiking, reading, or obsessively tending to my sourdough starter.