Hammad Hanif

Background

About Hammad Hanif

With over 18 years of leadership in retail, energy and consumer electronics, I specialise in growing revenue and transforming operations. I currently lead the retail business for Puma Energy Pakistan’s South region, managing 107 retail outlets with P&L responsibility and a credit exposure portfolio. My career highlights include: • ERP leadership – spearheaded Pakistan’s first SAP Business ByDesign project, integrating five modules and delivering the project within 12 months; led SAP B1 implementation for United Mobile’s subsidiaries, reducing costs and improving productivity. • Revenue & business growth – drove US$400M+ revenue from new brands and institutional projects at United Mobile; built an e‑commerce division that generated US$2.8M in its first year; managed a US$303M revenue portfolio at Attock Petroleum, consistently exceeding sales targets and increasing advance-payment customer base by 80%. • Operational transformation – introduced a new sales‑tracking system and dealer management software that improved data‑driven decisions and shortened delivery time by 38%; supervised standards revision across 108 Attock retail outlets; led development of new retail outlets and infrastructure in Karachi and Hyderabad. • Team leadership & market expansion – manage cross‑functional teams across finance, supply chain and marketing; launched new brands and products across Pakistan and the Gulf region; negotiated major contracts for metro stations in Dubai and institutional clients (Armed Forces, Aga Khan University Hospital). Outside of work, I serve social‑impact projects through NGOs, establishing orphan homes and vocational training programmes. I am open to senior roles in business development, sales and retail operations where I can leverage my ERP expertise and passion for scaling businesses. Feel free to connect or reach out if you’d like to discuss how I can help grow your organisation.