Hannah Long

Background

About Hannah Long

I am an MBA graduate with a proven track record in results-oriented business development. My expertise lies in crafting revenue-driving strategies by leveraging brand recognition, agile methodologies, and CRM efficiency. At Reebok International, where I joined the consumer insights and strategy team shortly after their acquisition by Adidas, I played a crucial role in maintaining operations while ensuring our departments adapted smoothly without cannibalizing each other. I implemented strategic marketing strategies at William Sonoma International to accurately assort products across our nationwide stores, leveraging data analysis and cross-collaboration with graphics, procurement, and external teams. As a project manager, I led the marketing and development of the HydroGen initiative at Princeton University, working closely with numerous scientists to communicate their complex work in lay, which terms. This involved creating a comprehensive customer journey map, developing marketing materials, and conducting outreach to external advisors and funders. Our efforts resulted in a remarkable 95% increase in presence and a 450% increase in user engagement, demonstrating my ability to identify bottlenecks and streamline processes for optimal results. Leveraging my experience in adverting at REQ, I am currently driving process improvements in the onboarding of Teksynap's VA LAN multi-million-dollar program and overseeing the successful execution of over 300 site surveys and installations for the USDA Forest Service in collaboration with AT & T. This highlights my meticulous attention to detail and strategic oversight, leveraging data-driven solutions to improve operational efficiency and revenue generation significantly. My approach is rooted in overcoming challenges with innovative solutions, consistently driving growth and success for the organizations I have the opportunity to collaborate with. I thrive in dynamic environments where I can apply my diverse expertise to streamline processes and achieve measurable outcomes.