Hannah Millen

Background

About Hannah Millen

I’m a customer-centric global sales executive who drives growth across retail, B2B, and D2C channels. Throughout my career I’ve identified and capitalized on domestic & international market opportunities to consistently deliver strong and sustained contributions to revenue, profit, and market expansion. I have gained a reputation as a thought leader and trusted advisor who collaborates with both internal teams and external stakeholders to establish and optimize sales infrastructures, negotiate high-impact contracts, and lead strategic initiatives. By forging strong multinational relationships, I help organizations thrive in diverse industry segments, unlocking new growth potential and long-term success. INTERNATIONAL AND CROSS CULTURAL EXPERIENCE—I have opened markets and conducted business across North America, EMEA, and APAC regions and built business relationships across a wide range of cultures and nationalities. My work has included partnerships with manufacturers in China, Vietnam, Cambodia, the Dominican Republic, and LATAM. I’ve studied Spanish, Italian, German, Portuguese, and Japanese, and personally traveled to six countries, further enhancing my global perspective and cultural understanding. BUSINESS DEVELOPMENT AND MANAGEMENT—I’ve built B2B, B2C, and eCommerce sales and business development infrastructures and established scalable frameworks that have propelled millions of dollars in new revenue. BUSINESS TRANSFORMATION—I transitioned an underperforming B2B retail relationship into a B2B distributorship propelling revenue and margin growth and driving incremental retail sales of $1M+. COST CONTAINMENT—I tackled escalating freight costs and delivery delays that were affecting margins and increasing customer costs. By researching alternatives, I transitioned customers from FOB to FCA shipping terms and optimized order processing, saving 15% on shipments while preserving a competitive pricing structure for customers. STRATEGIC PLANNING | MARKET POSITIONING AND GROWTH—I secured 80% of retail space previously dominated by a competitor, which resulted in new placements across 65 retail and online stores and 8X growth in just two years. MARKETING EXPERTISE— I have consistently demonstrated expertise across the entire marketing cycle, from product development and marketing strategy to go-to-market execution, new product launches, website development, and enhancing brand visibility. I closely monitor consumer trends and the competitive landscape to ensure strategic alignment and market success.