Hannah Workman

Background

About Hannah Workman

An energetic, collaborative and driven marketeer, I have over 10 years' experience partnering with clients and leading brand and marketing campaigns and projects across a broad range of b2b and b2c industries. Having studied and worked with languages for many years, I am passionate about the important role of communication in branding and marketing. I love seeing a concept come to life, combining smart strategy and bold creative to answer a brand's challenge. From brand strategy, campaigns and activations to OOH, TVC and animation, I have extensive experience in integrated marketing. Naturally inquisitive, I work to high standards and am not afraid to ask questions. I love working with people, am highly personable and bring enthusiasm to everything I get my teeth stuck into - as well as hawk-eye attention to detail. I bring energy and a dedicated work ethic, always striving to build strong relationships and deliver high quality.Selected achievements• Led DAOU Vineyards account strategically and creatively, increasing both retainer and ad hoc project fees. • Played critical role in growing key account (Capita), increasing client spend by 30% within a quarter of a year.• Ran Pernod Ricard’s Absolut Vodka Global Travel Retail integrated campaign worth £200k, outselling the original bottle across 5 markets, showcasing a first-of-its-kind global selfie technology and elevating the brand within Pernod Ricard. • Ran high-profile, end-to-end, post-lockdown OOH campaign for Visit Hampshire with two-week deadline.• Full event management of Patrón Perfectionists competition, a high-profile programme for Bacardi, increasing YoY account profitability. • Direct recommendation from Pernod Ricard teams (Absolut & Jameson) into other client brands (Kenwood Wines), as well as external partners (Virgin).• Led brand development for Luxury Kenyan Hotel which hit booking targets within just 1 month of project delivery.