Harel E.

Background

About Harel E.

Hello, I’m Harel Ezra – a Brand Manager and E-commerce Operator with deep expertise in Amazon and a strong background in the apparel, fashion, and lifestyle categories. I specialize in transforming seller accounts into streamlined, profitable businesses through clear systems, smart strategy, and data-driven execution. With a Bachelor's degree in Economics and Management and 20 years of experience as a finance manager in global companies, I bring strong financial planning and analysis expertise to the world of e-commerce. At Upsellon Brands, I led the transformation and growth of two textile brands, managing hundreds of ASINs and driving over $10 million in annual revenue. My work spanned the full spectrum: from market-researched product launches and SEO-driven listing optimization to forecasting, inventory management, pricing strategy, promotions, and PPC collaboration. The result: consistent sales growth, improved profitability, and the creation of category-leading products. Previously, I worked with Nano Style, a boutique jewelry brand active on Amazon US, EU, Etsy, and a Shopify-based webstore. I played a key role in financial operations, inventory and logistics, and multichannel strategy, helping to stabilize and scale the business effectively. I also co-founded Street Habit, an alternative fashion brand built from the ground up. We started by selling clothing, jewelry, and accessories from local designers, and later evolved into producing our own private-label line. The brand operated across Amazon US and EU, Etsy, and a Shopify-based store. That hands-on experience taught me valuable lessons in brand building, commercial agreements, and e-commerce execution—insights I continue to apply in every project. My core strengths include: End-to-end Amazon account and brand management Driving sales growth and profitability Financial and operational planning Inventory and purchase order systems Product development and catalog strategy Cross-functional collaboration across marketing, logistics, and design I’m passionate about building smart systems that connect the dots between strategy, data, and execution, so brands can scale with confidence and clarity