Harendra Bisht

Background

About Harendra Bisht

Responsible for the marketing, promotion, collection & sales of the company’s products- Hybrid Paddy, Maize & Pesticides in the designated area of responsibility Chattisgarh. Strategize and implement long term business goals to ensure maximum profitability in line with organizational objectives Handle the entire gamut of activities related to the company’s Vision, Values and Strategy; ensure revenue generation and enhance market share. Plan & execute workable strategies which result in enhancing revenue & sales Overall responsibility for tapping company’s performance in the market and accordingly, designing distribution pans and ensuring effective implementation of sales promotional activities Key contributions to develop new business and revenue streams, sales forecasting and budgeting, customer-value maximization, relationship development, customer-need identification, and business response to competitor strategy Set up a strong net work of Stockiest and Retailers in the region to ensure deeper market penetration and wider distribution. Consistently looking for new unexplored locations & prospective dealers for market development Instrumental in strategy formulation and business development plans for the company, setting up all processes related to product management and creating the roadmap for the products Strategic marketer with keen business acumen and exceptional record of leading various products providing constructive leadership to large multifunctional and multicultural teams Drive new business partner acquisition efforts, relationship management for maximum business partner retention and achievement of revenues Carrying out cost analysis and Sales Performance analysis to identify areas of high performance / low performance and accordingly, suggest changes for developing more stable / user friendly business environment. Specialties: Started innovative market development activities like live testimonials and efficiently planned and organized other promotional activities like ‘Nukkad Natak, Hatt campaigns’, FTC, demonstrations and trade meets. Formulated & compiled CSS, CPS, Credit note working, Yearly Budget Planning on yearly basis and RFC, Activity Plan, Liquidation & Inventory report on monthly basis. Successful introduction, establishment & ensured adaptation of new chemistry in the trade & among the farmers.