Haris Haroon

Background

About Haris Haroon

I currently lead Growth at Cartel PR & Shark Talent - building partnerships between Brands and Creators that don’t just create noise, but drive real business impact.My LOVE for Media really began at my first full-time role after graduating - at GroupM (WPP Media). I started as a Project Manager for Nescafe Basement 5 (2017) and grew into a Category Lead, managing the Nestlé portfolio across two categories (2021). That’s where I learned how big brands operate, how numbers speak and how growth is built beyond just hype!From there, I moved to Brainchild Communications (2022)- different structure, same client, same focus: building real impact, not just impressions. Soon after, I had the opportunity to work in the UK for a bit - an experience that added global perspective to how I approach growth today.What drives me:• Growing brands beyond vanity metrics• Building structured creator ecosystems• Turning cultural relevance into measurable growth Outside of work, I DJ (sometimes) on weekends. Because whether it’s a campaign or a crowd, it’s always about understanding energy or you can say that's my way of giving back to the community! Always exploring what’s next in media, culture and the creator economy. If you’re building something meaningful, let’s connect!