Harley Webb

Background

About Harley Webb

Hello, As the Advertising Lead at VISIT DENVER, I manage and execute digital and print campaigns that promote Denver as a premier destination for tourism, events, and conventions. With a B.S. degree in Business Management and Marketing from The Ohio State University Fisher College of Business, I have developed a strong foundation in Marketing, project management, CRM, Social Media marketing, and data analysis. Here, I have coordinated and trafficked over $2 million in advertising placements, generating over 400+ million impressions and 2+ million clicks. I created and promoted social advertising and organic using Sprout Social, Facebook, Instagram, and LinkedIn. I also implemented a solution that optimized web traffic and sales, resulting in a 23% increase in website sales revenue in 2023. Additionally, I have utilized Act-On and Photoshop for email creation and marketing, reaching over in revenue. I am passionate about problem-solving, analysis, organization, and continuous improvement, and I am always eager to learn new skills and take on new challenges.