Harold C.

Background

About Harold C.

After 15 years in various engineering related positions from being lowered into manholes taking flow rates, to supervising state and federal construction projects. I was recruited by my company’s sales department to help with their trade show coordination. What does an engineer know about trade shows anyway? For me, not much at first, but the technical and planning skills were very similar. I have always been a hands-on type of person so it just clicked. Before long I was responsible for brand continuity by developing and coordinating electronic advertising, print media, and product catalogs. Currently, I am responsible for managing all aspects of our marketing program to reinforce the company core messages, planning and directing trade show and professional meeting activities, create and manage dynamic websites, managing the activities of advertising agencies and other marketing vendors, developing graphics, videos, displays, literature, and logos for use in online and printed media, the continual review of marketing materials to protect intellectual property value, improving existing products and services to maintain competitiveness, and to prepare reports, forms, lists, field reports or documents for maintenance of records. Focusing on measurement and value, I guide the development of new and existing brands, and strategic messaging while keeping a careful eye on budgeting and the bottom line. Balancing creativity with practicality I have transformed a reactive and dated marketing program to proactive and industry leading.