Harp Arora

Background

About Harp Arora

I’ve lived in three interesting and sometimes colliding worlds in my marketing career – corporate marketing, the creative agency space, and academia. What I’ve learned is this. Theory is interesting and valuable, but when it isn’t married with current, real-world experience, it’s not worth much. Practical experience without understanding why you do what you do is a crap-shoot. And creativity without an understanding of business strategy is simply expensive art. But fusing them all together – real-world success in marketing and business, a solid grounding in fundamentals, and a wallop of creative punch – is the rocket fuel that will get your brand into the hearts and minds of your audience. This is what I specialize in. It's an exciting time to be in the marketing world - recent and emerging communication channels are transforming everything we do and how we do it. I help professional services firms stand out in a sea of sameness, blending tried-and-true marketing channels with social media and digital marketing. I also love doing branding and social media workshops for clients and the public. And to help me stay fresh and at the top of my game, I've been teaching marketing communications and related marketing courses since 2007 at WLU and UW (undergrad and MBA courses). Almost all of our clients hail from the worlds of financial services, legal services, insurance, not-for-profits, government, health care, legal, real estate, and consulting. Specialties: • Brand strategy and marketing strategy • Social media consulting & training • Social media management • Digital marketing • Social media workshops • Social media audits • Market and brand research (surveys, focus groups etc.) • Communication audits and communication plans • Writing and graphic design