Harriet Phillips

Background

About Harriet Phillips

86.3% of the global adult population are social media users. People spend 2 hours 19 minutes a day scrolling — 34 minutes more than they watch TV. And 86% of UK consumers buy something each year because an influencer told them to. Traditional ad agencies need to catch up — and I’m here to help. The cultural conversation is loudest, moves fastest, and makes the biggest impact on social media. But social is noisy. Attention is hard-earned — and easily lost. That’s why I lead with social-first thinking — crafting ideas built for the feed, but powerful enough to move culture. As a Creative Director specialising in social, I help brands cut through with work that’s insight-led, platform-native and shareable. I’ve worked across global agencies (AMV BBDO, Ogilvy, VCCP, VML), in-house with brands (FaceGym, TFL, Vashi, John Lewis), and inside some of the most progressive social-first shops (Coolr, OKcool) — giving me a 360° view of what it takes to make modern advertising land- Specialties: Creative Direction, Social Strategy, Platform Thinking, Cultural Insights, Design & Motion, Content that Converts