Harry Bouton

Background

About Harry Bouton

If every day began with a blank canvas, how would you visualize the experience? That’s my world. Bold game-changing concepts, big inspiring ideas and beautiful branding and design. I’m extremely passionate about what I do and I’m excited about where the industry is heading. It’s like going around a corner and wondering what’s around the bend. I want to help shape what’s around the bend. My expertise is grounded in a keen understanding of how products, experiences and services come to life. In addition to providing creative and strategic direction, I instill innovative methodologies to storytelling and audience engagement. Today, I’m designing products, services, events, and environments with a focus placed on the quality of the user experience blended with culturally relevant solutions. During the internet explosion in the 1990’s, as the former creative director and visionary startup for Stonebriar Communications, an internal digital studio for JC Penney, I pioneered new approaches to interactive storytelling such as in-store music videos, and unique retail concepts and promotions. Today I am helping companies recognize their core identity, modernize their brand, refocus on the message and find better, more efficient ways of communicating to customers. SPECIALTIES Interactive Storytelling, Conceptual Thinking, Marketing Strategy, Strategic Creative Development, Brand Experience, Marketing Communications, Experience Design. IN-DEPTH KNOWLEDGE Telecom, Mobile, Retail, High-tech Products and Services, Product Marketing, QSR, Incentives and Special Events/Marketing.