Harry Kelf

Background

About Harry Kelf

Harry Kelf is a marketing strategist and content creator at the Institute of Promotional Marketing (IPM), where he leads on campaigns, events, and content: writing editorial features, producing thought leadership, and delivering events that connect marketers to the moments and insights that matter. From roundtables to policy briefings and the IPM Awards, his work helps the industry navigate change by unpacking new legislation, spotlighting brand activation, and exploring the behavioural and cultural shifts reshaping marketing today. His topics have ranged from the psychology of loyalty to the future of shopper marketing, the art and science of brand partnerships, health and wellness trends, Gen Alpha, and the rise of experiential marketing. He has brought together voices from the likes of Netflix, YouGov, PION, Ogilvy, Snapchat, and Meta. His editorial focus also spans legal and ethical issues across the sector, including the upcoming HFSS advertising restrictions, the impact of zero-hour contract reform on agency staffing, and the landmark Animals (Low-Welfare Activities Abroad) Act, which bans promotion of cruel wildlife tourism. Harry regularly reports on major industry events, including Brand Experience 360, YMS London, Nudgestock, and the IPM Awards—the UK’s flagship celebration of creativity in promotional marketing. His on-the-ground coverage has included filming with brands at cultural moments like Pride London, the UEFA Champions League Final, and the Goodwood Festival of Speed. He began his career in environmental communications, supporting international conferences in Athens, Singapore, and London. A First-Class Marketing graduate from the University of Kent, Harry has spoken at Wieden+Kennedy and contributes to the House of Commons Debate Society. His lesser-known claims to fame include skiing for the British team and winning a profiterole-eating contest in Tignes with a tally of 68.