Harry Urquhart-Hay

Background

About Harry Urquhart-Hay

The world forgot about strong wool. We’re bringing it back. I’m a 5th generation wool entrepreneur on a mission to reimagine New Zealand strong wool for the modern world, turning what the industry left behind into high-performance natural materials that brands can trust. My family’s journey started in 1894 when my great-great-grandfather began trading wool. A lot has changed since then: synthetics took over, and strong wool lost its place in the market but I believe the future belongs to materials that perform, last and leave the world better than they found it. At Wisewool™ we engineer strong wool into products like: • WiseLayer™ : A resilient, breathable wool roll for bedding, furniture and upholstery. • WiseFill™: A lofty, natural fill that keeps its structure without synthetics. Both are 100% natural, traceable back to over 250 local growers and built to perform for decades….not just seasons. We work with bedding brands, furniture makers, and design innovators who want to replace synthetics without compromising performance, comfort, or sustainability. If you’re creating products that need to feel good, perform well, and tell a story your customers will care about, let’s connect.