Harsh Goyal

Background

About Harsh Goyal

Over 7 years of experience in data science and analytics with experience in building and managing end to end ML models while tracking the performance of models/ KPIs using custom dashboards/ automated mailers -Experience with A/B testing (setting up and evaluation) of model implementation and other experiments of marketing teams -Experience in fulfilling analytical needs of various clients by understanding their business requirements and using various technologies and programming languages for providing solutions with meaningful insights -Extensive experience in consumer analytics across various industries while working on user churn, retention and engagement -Worked closely with the performance marketing and CLM teams to create segments and automate the data pipelines for campaign targeting and optimisation -Experience in OTT industry for AVoD Retention, AVoD to SVoD conversions and churn models while also building recommendation model for users -Experience in CRM/CLM, discounting strategy of commute industry and marketing analytics -Experience in analytics of various industries including Pharmaceutical, media and commute -Self-motivated and takes great initiative in delivering quality and impactfull work while refining existing process and automation tools and enhance efficiency