Harshini Ravikumar

Background

About Harshini Ravikumar

Every challenge is a story waiting to be told, and I love being the storyteller." This belief defines my approach to life and work. I thrive on exploring new perspectives, breaking patterns, and bringing a creative touch to everything I do. With over 6 years at Zoho, my journey has been nothing short of transformative. I began as a Partner Account Manager, quickly transitioning to marketing for Zoho Finance partners and influencers. Each step of this adventure has been an exploration of new ideas and growth opportunities. One of my proudest achievements was spearheading the growth of the Zoho Finance partner community. Turning a program into its own brand, I curated campaigns, content, events, and engagement activities, making it a vibrant ecosystem. This experience not only sharpened my marketing skills but also ignited my passion for ideation and hosting, culminating in innovative shows like #CoffeeWithCA and #InsideAFirm, which catered to Zoho's accountant community. My role also extended to Zoho Payments, where I played a crucial part in building the product's initial marketing strategy, curating collaterals, and engaging with early-access customers. I had the privilege of onboarding the first customers and laying the groundwork for a successful launch. Currently, I lead branding efforts for Zoho Campaigns and Zoho Marketing Automation, focusing on reimagining visibility for established products through innovative and bold marketing approaches. My work is driven by curiosity, creativity, and the belief that every challenge is an opportunity to learn, grow, and create something remarkable. Let’s connect if you’re passionate about creativity, community building, or breaking the mold in marketing!