Harshitha G.
Assistant Brand Marketing Manager at Zee Entertainment Enterprises Limited
Based in Hyderabad, India
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Seniority
Manager
Department
Advertising & Marketing
Location
Hyderabad
Industry
Entertainment Providers
Company size
5.3K
Contact information
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h•••••••@zee.com
Phone
5 credits+91 ••• •••• ••••
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Background
About Harshitha G.
Entertainment marketing professional with 6+ years of experience across OTT platforms (Aha, Zee5) and leading GEC brands (Zee Telugu, Zee Cinemalu). I’ve worked on both the agency side (Hotcult(PAD), RedMatter) — where I was the primary POC for Aha OTT from inception through Aha 2.0 and marquee campaigns like Sarkaar — and the in-house side (Zee Telugu & Cinemalu), where I led show launches, WTP campaigns, social strategy, and award-winning marketing initiatives. My journey also includes content pitching & packaging at Amusement Park Entertainment, giving me a unique understanding of both the creative and business sides of the OTT ecosystem. Skilled in content marketing, campaign management, OTT & GEC marketing, digital strategy, and insights reporting, I’m passionate about building campaigns that blend storytelling, audience insights, and digital innovation. Currently exploring how AI can reshape marketing in entertainment.
Decision-makers
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