Harvey Wilkinson
Director at Cotton Global
Based in Burnley, United Kingdom
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Seniority
Director
Department
General Business & Management
Location
Burnley
Industry
International Trade and Development
Company size
1 to 10
Contact information
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h•••••••@cottonglobal.co.uk
Phone
5 credits+44 ••• •••• ••••
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Background
About Harvey Wilkinson
Marketers and manufacturers often speak two different languages.Marketers talk about campaigns, content and social media.Manufacturers talk about technical sales, long buying cycles and complex projects.This always results in the marketing not actually supporting how the business wins work.This often leads to manufacturers becoming frustrated with marketing altogether, which doesn’t benefit anyone besides your competition. Marketing works commercially when someone understands both sides.Someone who can translate commercial goals into marketing activity that supports technical sales and long buying cycles.That’s where I sit.I understand how manufacturers sell, and how marketing supports that process.
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