Hasan Askarov

Background

About Hasan Askarov

Seasoned Marketing Professional Creative and dynamic marketing professional with a track record in managing marketing strategy and product development in B2C, B2B & B2C2B environments. Experienced in a wide range of marketing disciplines, primarily within Telecoms and FMCG sectors as well as Consultancy. Strong practice in enhancing customer lifecycle: segmentation and competition analysis, innovative value propositions, P&S portfolio generating customer satisfaction and profit, churn management. Robust operational and managing skills combined with a proven strategic thinking. Careful market trends observer, analytical business developer with a strong can-do attitude. Specialties: go-to-market strategy, consumer & business segment marketing, product marketing, value-based marketing, marketing propositions and profitability, product development, product lifecycle management, pricing design & strategy, effective price competition, revenue enhancement and management, churn management, forecasting, analysis and sales/segment targeting, customer lifecycle management, loyalty, market research, business development & partnerships, feasibility analysis and business case development and 360 degree customer (marketing) view.