Hayley Chapman

Background

About Hayley Chapman

Global Leader in Patient Engagement and Healthcare Transformation As a Senior Program Director at Patient Focused Medicines Development (PFMD), I bring over 25 years of expertise in healthcare strategy, patient engagement, and transformative partnerships. Based in Canada, my work bridges the biopharmaceutical, medtech, and non-profit sectors, driving systemic change by enabling the patient voice into healthcare decision-making on a global scale. A hallmark of my leadership is building trusting relationships that bridge people, ideas, and organizations to address complex societal challenges in healthcare. I believe that genuine collaboration—grounded in shared purpose and mutual respect—is the foundation for creating sustainable solutions and driving meaningful change. Key 2024 Highlights- Led the development of PFMD’s Patient Engagement Intelligence project to better articulate the value of patient engagement, and to develop iterative processes to improve the quality of patient engagement initiatives - Advanced patient-centered ESG metrics that align patient insights with investment and organizational decision-making - Guided collaborations with global regulators like the FDA, EMA, and PMDA to integrate patient engagement into regulatory frameworks, as the lead of the global, multi-stakeholder, PFMD Patient Engagement & Patient Experience Data initiative - Presented at high-impact conferences, including ICHOM and ISPOR, on advancing patient engagement practices and frameworks. My work is deeply informed by my personal caregiving journey, where I experienced firsthand the transformative power of patient-centered care. This perspective drives my commitment to ensuring patient voices are not only heard but central to every decision in healthcare innovation. Looking ahead, I remain dedicated to advancing global patient engagement as a movement, not just a concept, fostering co-designed solutions and ensuring that listening to patients translates into meaningful systemic action. Let’s Connect: Whether you’re a patient advocate, healthcare leader, or innovator, I’m passionate about exploring opportunities to bridge ideas and reimagine healthcare together.