Hayley Earlam

Background

About Hayley Earlam

I'm a marketing and communications leader who loves building things from scratch - whether that's new marketing teams, customer strategies, or digital transformations. With 13+ years in B2B marketing, I've learned that the best results come from combining strategic thinking with a hands-on approach. In my current role, I lead digital adoption initiatives across European markets, working with amazing teams to deliver campaigns in 22 languages. I'm particularly proud of the work we've done in transforming customer experiences through digital innovation, implementing new technologies, and building automated solutions that make life easier for both customers and teams. Throughout my career, I've had the privilege of: • Building marketing departments from the ground up • Leading major transformations including global rebrands and CRM migrations • Developing customer-centric strategies that drive real business growth • Creating content that engages audiences across multiple channels • Mentoring talented marketing professionals and watching them grow • Working with partners to create innovative solutions I'm passionate about using data to drive decisions, but I believe the human element is what makes marketing truly impactful. Whether it's crafting the perfect message, building relationships with stakeholders, or developing team members, I focus on bringing both strategic insight and authentic connection to everything I do. I love learning from others in the marketing community and am always excited to connect with professionals who share my enthusiasm for creating marketing that matters. Let's chat about digital transformation, team building, marketing strategy, or anything else that drives business growth- Industry recognition: • Best Innovation, Business Car Awards 2020 • Innovation in Remarketing, Great British Fleet Awards 2020 • Digital Innovation of the Year, Motor Finance Awards 2020