Hazel Chua

Background

About Hazel Chua

I am an experienced Sales & Business Development professional with a proven track record in the FMCG industry, driving growth across General Trade, Modern Trade, and Omni-Channel customers. Over the years, I have successfully managed multi-region sales operations, including East Malaysia (Sabah & Sarawak), Negeri Sembilan, Selangor, and Kuala Lumpur, contributing significantly to overall company performance. I thrive in channel strategy, distributor management, and team leadership (sales representatives, dealer reps, and merchandisers) to execute sales strategies effectively and deliver measurable results. My leadership in merchandising, promotions, and compliance-driven execution has consistently improved sales performance, with key contributions such as securing 10% of total company sales from omni-channel customers. Outside of work, I’m passionate about pushing limits and exploring the outdoors. • Marathoner & Ultra-marathon trail runner, having completed several 100km races in Malaysia & oversea • Adventurer & hiker, with summits including Mt. Kinabalu (Sabah), Mt. Rinjani (Indonesia), and Stok Kangri (India, base camp at I bring the same positivity, agility, resilience, and discipline from endurance sports into my professional journey—combining strong leadership, people management, and result orientation to achieve business success.