Hazel Dickson

Background

About Hazel Dickson

Can you tell stories with data? I specialize in transforming B2B marketing data into compelling stories that help business leaders make fact-based decisions and drive successful marketing campaigns. Over the past decade, there has been a significant shift in how customers engage with and consume content. Despite this, many organizations continue to follow a traditional "demand capture" approach that prioritizes quantity over quality, resulting in a poor customer experience. I believe that by leveraging data, we can redesign marketing strategies and optimize tactics to enhance efficiency and achieve higher quality results. I envision a revitalization of B2B marketing, where the right content is delivered through the right channels to the right customers at the right time. By interpreting the stories told by the data, I aim to turn this vision into reality. With a background in analytical science at the PhD level, 5+ years in sales, and 8+ years in marketing, I possess a unique combination of skills that enable me to deeply understand data, listen attentively, and craft compelling narratives. I am an analytical storyteller, a scientific marketer, and a data whisperer, and I am eager to connect with individuals who share my passion for the entire B2B customer journey. From demand generation to deal closure, and from strategic planning to tactical execution, I find every aspect of the B2B customer journey fascinating, and I welcome the opportunity to collaborate with you. Please connect with me and send me a message, and let's create some remarkable stories together- Areas that excite me: digital marketing, social media marketing, email marketing, analytics, lead generation, demand generation, demand capture, funnel analysis, revenue operations, online marketing, marketing communications, science communication, storytelling, SEO, market research, value propositions, voice of customer, marketing operations.