Heather Battison

Background

About Heather Battison

I’m a high-impact marketing executive with a passion for growth, brand-building, and consumer connection. Equal parts change agent and team cheerleader, I bring innovative, data-driven approaches to business opportunities—blending strategic brand development with integrated marketing execution that drives results. My mantra? “Data wins.”With deep expertise in direct-to-consumer (DTC) marketing, e-commerce, brand management, and performance marketing, I specialize in full-funnel strategies that move consumers to action. My background spans customer acquisition and retention, public relations, consumer research, conversion rate optimization, creative direction, and integrated communications.I hold a master’s degree in Integrated Marketing Communications from Roosevelt University in Chicago and a bachelor’s in Communications from the University of Missouri-Columbia. Based in Overland Park, KS, I enjoy life with my husband, two kids, and our dog. Outside of work, you’ll find me in the garden or championing clean eating, food allergy awareness, or at a swim meet.