Heather Broner

Background

About Heather Broner

I'm a marketing leader, children’s book author, and champion of human-centered innovation.By day, I serve as the Senior Director of Lifecycle and Member Growth at Twin Health, where I lead data-driven, AI-enhanced marketing strategies that help individuals take control of their metabolic health. With over 13 years of experience in healthcare tech (B2B2C), I specialize in lifecycle marketing, CRM optimization, growth strategy, and member engagement—from first touch to long-term retention.I’ve built and scaled high-performing teams, reduced CPAs, increased acquisition by double digits, and integrated platforms like Braze, Salesforce Marketing Cloud, and custom AI agents to automate and personalize the member experience. My work blends creative storytelling with performance marketing, driven by a deep understanding of analytics, conversion funnels, and cross-channel orchestration.Outside of work, I’m the author of Brooks and the Great Big Bark-Off, a joyful picture book inspired by my son. The story celebrates courage, representation, and imagination—values I bring to both my parenting and professional life.If you're passionate about building better health outcomes, creating meaningful connections, or raising joyful readers—we should connect.