Heather Collins

Background

About Heather Collins

Driven by purpose and powered by people, I build brands and culture with positive lasting impact. As an inspirational and inclusive leader, I bring a proven track record in marketing, strategic partnerships, content development, and organizational growth. I excel at leading high-performing teams, shaping strategic messaging, and launching programs that foster belonging and leadership. Passionate about collaboration, I thrive on setting strategy, solving problems, and developing talent. Leadership strengths: Empowers & Elevates Teams | Builds High-Performing Culture | Inspires & Motivates Others | Trusted & Discreet | Provides Strategic Thought Leadership | Invests in Coaching & Talent Development | Strengthens Key Relationships | Leads Vision & Drives Change Management strengths: Drives Mission-Aligned Growth | Leads Cross-Functional Collaboration | Manages Complex Programs & Projects | Implements Governance & Strategic Processes | Cultivates Strategic Partnerships | Communicates with Clarity & Influence | Acts with Integrity & Accountability Marketing & Communications strengths: Shapes Brand & Messaging Strategy | Leads Integrated Marketing Campaigns | Drives Digital Marketing & Engagement | Crafts Content Strategy & Storytelling | Listens Strategically & Plans with Insight | Champions Inclusive Marketing Practices | Builds Authentic Community Connections | Manages Public Relations | Executes Strategy with Focus & Precision Earlier in my career, I built a strong foundation in marketing, communications, and public relations across a diverse range of industries including CPG, biotech, technology, agri-chemicals, and the nonprofit sector. I led integrated marketing campaigns, corporate branding, and strategic content development to support business growth and elevate brand visibility. Highlights include launching brand programs that drove double-digit revenue growth, managing multimillion-dollar budgets, and securing national media coverage through strategic PR efforts. I also led major initiatives such as website redesigns, satellite media tours, and strategic partnerships with government and industry leaders. Clients served: Rhone-Poulenc Ag Company · The National Cowboy & Western Heritage Museum · Scynexis · AW North Carolina · Overture Networks · Industrial Microwave Systems