Heather Craig

Background

About Heather Craig

I’m a creative leader who thrives at producing consistent and effective messaging and content. I excel in defining and working with processes, guidelines, and best practices and quickly build trust with coworkers on all levels, agencies, and partners because, at my core, I’m most passionate about cultivating healthy relationships. I have extensive experience serving various departments and managing priorities for stakeholders and organizations, and I manage projects effectively while adhering to strict deadlines and tight budgets. My legacy is recruiting, investing in, and launching healthy teams where individuals and the organization both thrive. CORE COMPETENCIES • Content Strategy & Development: Crafting high-quality, engaging digital and print content rooted in human-centric design. • Team Leadership: Mentoring and managing diverse content teams, fostering creativity and alignment with brand messaging. • Cross-Functional Collaboration: Partnering with product marketing and demand generation teams to deliver data-driven content. • Customer Advocacy & Thought Leadership: Developing customer stories and research-based content to enhance brand credibility. • Content Calendar Ownership: Driving consistency in content delivery through strategic planning and execution.