Heather Flora

Background

About Heather Flora

Heather is the Director of Photo Studio Sales at Spring Studios in New York City and has over 10 years of experience focused on cultivating client relationships, event execution and photo production. She is responsible for driving sales of $3.5M+ yearly, building client advocacy and managing a studio operations team. Heather leads the production of film and television shoots, as well as, editorial and advertising campaigns for clients such as - Conde Nast, HBO, Universal, Gap, Levi's, Dior, Rent the Runway and Peloton. Prior to joining Spring Studios, Heather produced experiential marketing events by curating unique experiences to generate brand awareness and luxury brand positioning for Cadillac. In this role, she oversaw all aspects of multiple events across the US and at the auto industry’s first-ever brand experience center, Cadillac House. She maintained talent and vendor relationships to managing display properties, with the goal of delivering a world-class experience for clients and prospective buyers. Heather has cultivated a diverse background across several pillars of luxury automotive, art, fashion, and hospitality. In 2018, Heather was recognized as Event Marketer’s 35 under 35 – a collective of the most provocative brand-side minds in experiential.