Heather Franco

Background

About Heather Franco

I am an entrepreneurial minded Design Director who has an established track record of building and launching fashion brands for exacting clients. With a sweet spot for seeing the bigger picture, an eye for details others miss and 18+ years of experience across a wide range of products from mass to high-end, I know exactly how to take an idea or product from scratch to fully up and running while creating a foundation that enables repeatable future success. My approach to design includes taking a holistic brand perspective - identifying market position, nailing product details and fit, and designing a cohesive strategy around production and costing. I am highly empathetic with people and process and efficient with my time because I have done every job in the product development pipeline. After years spent as a dancer and a gratifying side hustle as a personal trainer, I am extremely passionate about fit, creating garments that are body inclusive and make a person feel their absolute best. My other passion is sustainability, which I have focused on extensively within my own fashion brand. Areas of Expertise: Fashion & technical design, building and leading creative teams, trend/color/concept, sustainability, market research & analysis, fit & grading, sourcing, costing/budget, production, hardware development, planning & project management, back end integration for e-commerce specializing in Shopify, vendor sourcing & onboarding, PLM, ERP compliance, photoshoot production, styling, and graphic design. https://heather-franco.squarespace.com