Heather Lutze

Background

About Heather Lutze

As a former CEO of a multi-million-dollar digital marketing agency for over 20 years, I am passionate about teaching cutting-edge Digital Marketing Science tools to marketing teams and entrepreneurs alike. My mission is to empower organizations with the latest strategies in digital marketing and AI, helping them stay ahead in an ever-evolving landscape. As an adjunct professor for universities across the U.S, I am thrilled to shift my business focus toward the education and empowerment of marketing professionals. This is the new Findability Refreshed approach—designed to equip individuals and teams with the knowledge and tools to thrive in today’s digital-first world. Through engaging speaking engagements and workshops, I bring actionable insights and tools that enable teams to excel in today’s competitive environment. Whether you're looking to inspire your internal teams or elevate your organization’s marketing efforts, I deliver tailored presentations designed to spark innovation and drive results. In addition to my work in digital marketing, I am the founder of Crazy Good Life, a passion-driven nonprofit dedicated to mental health empowerment. While my professional focus is on marketing and AI, Crazy Good Life reflects my commitment to creating a positive impact by sharing resources and inspiration with those navigating life’s challenges. Let’s connect to explore how I can bring value to your organization or event. Together, we can unlock potential, inspire action, and achieve extraordinary results.