Heather Margolis
Director, Licensing Location-based Experiences at The Coca-Cola Company
Based in Atlanta, United States
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Seniority
Other
Department
Other
Location
Atlanta
Industry
Food and Beverage Services
Company size
54K
Contact information
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h•••••••@coca-colacompany.com
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Background
About Heather Margolis
I’m a passionate media professional deeply committed to shaping and elevating some of the most cherished names in entertainment and making a positive impact on our planet. Over my career, I've been fortunate to lead and collaborate on initiatives that expand and deepen brand impact through live events, strategic partnerships, business development, licensing, marketing, creative direction, and comprehensive brand development. What drives me? It's the thrill of turning a spark of an idea into a full-fledged, multi-platform brand experience that resonates with audiences worldwide. From envisioning the initial concept to overseeing its execution, I thrive on guiding talented, cross-functional teams to bring these ideas to life, ensuring every project not only meets but exceeds our brand’s creative and business goals. I ensure every project balances strong business objectives with meaningful engagement, focusing on building awareness, driving new audience growth, and protecting our brand’s integrity. Building genuine, lasting relationships is at the heart of what I do, whether it's connecting with fans, engaging new audiences, or collaborating with partners. I believe in creating an environment that fosters creativity, empowerment, and growth in every aspect of our lives. This philosophy has not only fueled my career but has also led to the successful development and launch of award-winning marketing campaigns, licensing programs, and consumer experiences that have significantly boosted brand visibility and revenue. For me, true success is about more than numbers; it's about making a meaningful impact—on our brands, on our audiences, and on each other. I am continually inspired by the opportunity to work with diverse teams who are as passionate about the purpose as I am and to use our platforms to influence and educate. Let’s connect! I am always eager to share insights and explore how we can collaborate to make a lasting, positive impact on our industry and beyond.
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