Heather Miller

Background

About Heather Miller

Extensive experience planning and executing marketing programs for B2B technology companies, particularly cloud-based software providers, ranging from start-ups to global enterprises. Deep understanding of B2B buying processes and how to provide targeted content and messaging at each stage of the funnel to support Sales needs and convert leads. Latest understanding of B2B marketing best practices and tools. Built, led, and executed marketing strategies and programs for start-ups from the ground-up that support Sales and Corporate business goals and objectives. Proven success at generating high quality leads for Sales through targeted content, messaging, and campaigns. Effectively built audiences, increased awareness, and established companies as the go-to thought-leaders through strategic content marketing, social media execution, and public relations. Collaborate effectively across departments to ensure alignment and gain essential insights to apply to marketing programs. Strong written and oral communication skills with ability to translate complex technical concepts into clear and compelling content and messaging that align with the needs of the target audience.Experience: B2B Tech Marketing, Demand Generation, Email Marketing, Content Marketing, Product Marketing, Digital Marketing, Sales Enablement, SEO/SEM, Positioning & Messaging, Social Media, Public Relations, Analyst Relations, Event Planning