Heather Taylor

Background

About Heather Taylor

A marketing leader's strength lies in charting and realizing a brand's current and future path. Over 15+ years of marketing leadership, I have excelled at setting a strategic path and transforming marketing into a key driver of business success. My focus has been primarily on B2B technology for the financial services and healthcare industries, maximizing growth and effectively bridging the gap between executive, creative, and technical teams. Whether it’s navigating through challenges, leading major rebranding initiatives, or integrating new technologies, I thrive in turning complex situations into success stories. Anchored in servant leadership, my goal is always to drive growth and build brand confidence. » Currently with State Collection Service, I've steered our marketing evolution, cementing our brand within the healthcare revenue cycle industry. We've broadened our marketing scope, engaging in diverse initiatives and national conferences, markedly expanding our reach and scalability. » Both in this role and previously at RevSpring, I’ve led teams through dynamic market shifts and periods of high growth, as well as multiple PE acquisitions, consistently delivering on ambitious targets, driving revenue growth and new client acquisition. » Technology is a key player in my strategy playbook. I've made critical decisions in tech stack implementations, optimizing marketing automation and CRM systems like Salesforce and Marketo, which have been game-changers in lead generation and enhancing sales-marketing synergy. Skills Include: Strategic Marketing Leadership B2B Tech Marketing for Financial Services and Healthcare Team Building and Development Product Marketing Demand Generation Brand Marketing Reputation Management Corporate Communications Technology Stack Optimization Sales Enablement Sales and Marketing Alignment Multichannel Marketing Community Engagement and Leadership Innovative Problem Solving