Hector Cancelado

Background

About Hector Cancelado

Sales Manager based in Barcelona, Spain, with over 20 years of experience in complex B2B environments, for automation technologies. Proven success developing new markets, managing full sales cycles, and leading commercial strategies across Europe and Latin America. Deep technical understanding of SAP ecosystems and logistics solutions, with strong capabilities in consultative sales, ROI modeling, and technical pre-sales. How I do it? Strategic thinking – to align commercial actions with broader business goals Consultative selling – to understand complex client needs and offer tailored solutions Key account management – to manage high-level stakeholders and long-term partnerships Advanced Excel & VBA – for ROI models, process automation, and financial reporting SAP (ECC, S/4HANA, CRM) – to integrate business automation into client operations Salesforce & CPQ – to manage structured sales cycles and configure product solutions Leadership & team coordination – to guide cross-functional, multicultural teams Effective communication – to influence and connect with both technical and executive audiences Adaptability & cultural awareness – to succeed in diverse, international markets Proactive mindset & continuous improvement – to anticipate needs and drive better outcomes Let´s connect Hector Cancelado +34 692830416 canceladohec@hotmail.com