Heidi Byskata

Background

About Heidi Byskata

Strategic and energetic business development professional focused on building partnerships and creating impactful B2B content experiences that drive growth and engagement. Currently I am content producing B2B events at Professio Group, and use all of my project, time, networking- and team management skills. What kind of events? C-level events for CMO, CIO, CDO, HR etc. Events coming up in H1/2026: 5.2.26 Smart Commerce Nordic 2026 3.3.25 CEO Nordic 2026 18.3.26 CIO Nordic & CYBER SECURITY EXECUTIVE 2026 13.5.26 Strategy Talk HR 2026 Events in H2/2025: 10-11.9.25 Viestintä 2025 18.9.25 Payment Day 2025 23.9.25 Strategy Talk Real Estate 2025 23.9.25 The Hybrid Work 2025 1.10.25 MarTech Nordic 2025 8.10.25 AI & Business Strategies 2025 5.11.25 SME Executive 2025 9.12.25 HR Executive Nordic 2025 I combine commercial thinking with creativity – developing concepts that drive growth, strengthen client relationships, and deliver measurable business impact. Colleagues have described me as analytical and goal-oriented, yet empathetic and inspiring – a leader who empowers teams and ensures projects succeed. I have a keen understanding of customer needs and a natural drive to improve processes. My core strengths lie in business development, content creation, client strategy, and partnership management – always with a collaborative, and forward-thinking approach. I have 20+ years of work experience, mostly from- Business Management - Key Account Management (B2B events in different sectors, hospitality industry, IT)- Sales (B2B and B2C, different sectors)- Event content producing (B2B live events and virtual trainings within HR, marketing, IT etc.)- Team management I also have experience from- Student mentoring (sales, customer service) To reach me, send me a message and let´s talk more! Please note that I communicate fluently in Finnish, Swedish and English.