Heidi Iwinski
Vice President, Brand Partnerships, New Era Media and Marketing at Red Light Management
Based in Charleston, United States
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Seniority
Other
Department
Other
Location
Charleston
Industry
Musicians
Company size
448
Contact information
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h•••••••@redlightmanagement.com
Phone
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Background
About Heidi Iwinski
I work at the intersection of brand strategy and artist creativity, building partnerships that bring music to life in powerful, authentic ways. At Red Light Management—home to one of the most respected and diverse artist rosters in the world—I help brands tap into cultural relevance through collaborations that feel personal, memorable, and uniquely tailored. From high-visibility tour sponsorships to intimate content campaigns, I specialize in aligning brands with artists who move the needle—whether that’s on stage, on screen, or across social. I’m proud to work with artists who don’t just have fans—they have followings that trust them. Before Red Light, I spent years on the other side of the equation—developing brand programs for festivals, venues, and hospitality spaces. That background gives me a deep understanding of how live experiences work and what fans really respond to. Now, I use that knowledge to help brands and artists meet in the middle—with creative that resonates and partnerships that last.
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