Heidi Johnston

Background

About Heidi Johnston

Results-driven sales and marketing professional with over a decade of experience in strategicpartnerships, operations, and marketing within the sports industry. Proven track record ofdeveloping and implementing innovative strategies that drive revenue growth, increase marketshare, and enhance brand visibility. Adept at cultivating and nurturing high-profile relationshipswith key stakeholders, including sports organizations, teams, leagues, and corporate sponsors.Currently serving as the Head of Sports Partnership - North America at You Can Play Project, Ihave expanded our supporter network and secured significant financial backing. As the formerowner of Johnston Agency, Inc.(Allstate), I achieved a 30% annual growth in new clients and a45% increase in sales conversions.Passionate about sports from a young age, I have always been driven by the power of sports tobring people together and create positive change. My career has been dedicated to leveragingthis passion to build impactful partnerships and drive growth within the sports industry. Whetherworking with professional teams, leagues, or community organizations, I am committed to creatingopportunities that foster inclusion, innovation, and excellence in sports.Let's connect to explore how we can collaborate and make a meaningful impact in the world ofsports.