Heidi W.

Background

About Heidi W.

I steer marketing strategy for Accenture Americas (North America, Canada, Latin America), developing impactful programs that establish Accenture as the preferred business partner, top employer, and leader in innovation. Previously, I led client relationships and a team of account and project managers to deliver omnichannel solutions for clients across retail and direct-to-consumer channels. With 15+ years of experience in brand management and marketing communications, I have a proven track record of creating and executing brand strategies that drive revenue, efficiency, and customer loyalty. I am deeply passionate about guiding brands in crafting captivating and compelling narratives, harnessing the power of data, insights, and creativity. Throughout my career, I have steered and curated brand portfolios for renowned Fortune 500 clients, including General Mills, Land O’Lakes, Procter & Gamble, Pat McGrath, Conagra, P&G, Netflix, and Hormel. My collaborative efforts with businesses have yielded successful outcomes in crafting brand marketing strategies, establishing brand architecture, generating engaging social media content, crafting creative briefs, and overseeing design development. Adept at cultivating and sustaining both client and agency relationships, I bring a wealth of planning and time-management expertise to the table, along with a knack for streamlining and enhancing operational processes.