Helen Elliott

Background

About Helen Elliott

As an experienced and qualified chartered marketer, my innovative marketing approach and proven success across a wide range of projects can help your company achieve its goals. My meticulous management of marketing strategy, combined with great leadership and team working skills, help to ensure that maximum benefits are delivered from the marketing budget available. Key Achievements Nominated for an Acorn Award in 2009 which recognises individual talent and their contribution to the hospitality industry. Introduced and managed the The Ritz hotel’s search engine optimisation, with a fully integrated Pay Per Click Campaign (PPC). Delivered an ROI of 1:20 in 2009 generating over Delivered the online strategy at The Ritz, which increased website revenue by 65% since 2007. The revenue now represents over a third of the hotel's total turnover. Researched, proposed and implemented The Ritz London online gift shop for branded items and gift vouchers. Delivering annual revenue growth of 79% in this area. Implemented a centralised customer relationship management (CRM) system. Created a CRM marketing strategy, including; direct mail, guest satisfaction and e-marketing campaigns. Re-branded and launched “The Ritz London”, including complete print and merchandise review to reflect the changing status of the brand. Qualified in 2005 with the Chartered Institute of Marketing’s (CIM) Postgraduate Diploma and became a Chartered Marketer in May 2006