Helen He

Background

About Helen He

Hi, I’m Helen He — a senior marketing leader with 15+ years of experience crafting full-funnel media and GTM strategies across B2B and B2C in the U.S. and Canada. I bring a rare blend of agency (boutique and global) and in-house experience at brands like Intel, giving me a 360° perspective on media, creative, and performance. My sweet spot? Translating data into strategy that drives measurable growth. Recently, I led North American paid media strategy for Intel and co-founded digiTO, a fast-growing community of 500+ multicultural marketers. I’m deeply curious about what’s next for marketing. That includes emerging areas like- (Marketing Mix Modeling) to drive smarter budget allocation - GPT-driven SEO for scalable content and topic clustering - Agentic AI to rethink how we plan, optimize, and personalize at scale 🧠 My strengths- GTM & Paid Media Strategy (US/Canada)- & Incrementality Testing - Performance Optimization & A/B Testing - AI-Enabled Marketing & GPT Use Cases - Partner & Retail Marketing Activation - Cross-Functional Team Leadership - Creative Briefing, Insight & Messaging Alignment - Budget Management & ROI Analysis I’m currently exploring senior roles in media strategy, performance marketing, and MarTech innovation — particularly in teams ready to explore AI's potential and invest in smarter measurement.