Helen Killandi-Kallavus

Background

About Helen Killandi-Kallavus

Branding & Marketing Professional Rooted in hospitality with 10+ years of visual expertise, I've blended my love for branding and photography to craft compelling narratives. From global insights at Hilton to becoming the 6th member at Bob W, which has grown into a pan-European hospitality company with hundreds of employees, millions in revenues, and over €70M in funding, my journey has been marked by growth and success. I've worn hats from hosting and support to distribution and B2B, excelling in growth, marketing, and brand-building. I've managed cross-team projects and photoshoots across Europe. In my time at Bob W, I took the lead in multiple brand and marketing-related areas- Establishing processes for content creation and management - Managing cross-team brand awareness projects - Expanding the company's social media presence & influencer marketing, growing the audience by 1900% in 2 years - Leading and participating in growth and marketing initiatives - Sourcing and managing a group of 10 freelancers - designers and copywriters - Developing processes for creating and managing interior signage and visuals - Coordinating visual assets and photoshoots for over 15 new openings across Europe in 1.5 years - Optimising online travel agency platforms (OTAs) & Bob W’s website This experience has not only strengthened my organisational and managerial skills but has also given me the knowledge on how to create engaging visual content to highlight the product in the best possible way. Whether coordinating photoshoots, managing freelancers, or elevating the brand’s visual game, my dedication, collaborative spirit, and quick learning ability make me a valuable asset in any high-pressure environment. Teamwork is at the heart of my work ethic. I thrive in cross-functional environments, ensuring that every visual element aligns with the brand's identity. With great passion towards my work, I’m all about finding the heart of a brand and making it shine. Let’s not just make your brand’s message seen but experienced!