Helen Meng

Background

About Helen Meng

With 6+ years of proven expertise in data analysis and business intelligence, Helen has successfully executed end-to-end digital analytics strategies and delivered data-driven solutions for 20+ prominent brands, including Burberry, Madewell, Levi’s, Royal Caribbean Cruises, and BJ’s Wholesale Club. Helen is skilled in building detailed measurement plans, performing advanced statistical analysis, creating in-depth analytics reports and comprehensive dashboards, as well as developing predictive models, to provide actionable insights and drive strategic decision-making. She is proficient in utilizing SQL, BigQuery and Python to transform complex datasets into impactful strategic recommendations. Helen is also adept at delivering data-driven insights through data storytelling and data visualization with Looker studio. And she is recognized for leveraging various digital analytics tools (Google Analytics, Adobe Analytics, Amplitude and Appsflyer) to guide product development. Helen has also demonstrated her ability to lead cross-functional teams in implementing innovative analytics solutions that align with business objectives and optimize product performance. Helen is seeking to contribute expertise in digital analytics, analytics strategies, business intelligence, tracking implementation, client services, stakeholder collaboration, and strategy execution. She is very committed to achieving excellence in leveraging cutting-edge analytics and business intelligence tools to deliver exceptional value and drive business success for mobile and eCommerce products.