Helena Cox

Background

About Helena Cox

I'm a dynamic tourism marketing and communications leader with over 15 years of experience developing and executing strategic marketing plans for high profile organizations in both Canada and the UK. With experience working in destination marketing, in-house and at leading international agencies, I have worked with a diverse portfolio of brands in the travel and tourism, hospitality, food & beverage, consumer lifestyle and corporate sectors. My expertise spans from content marketing and advertising to public relations and corporate communications, so I know how to create and execute integrated marketing communications campaigns that utilize earned, owned and paid channels to achieve measurable results. Areas of experience include: Strategic communications campaign planning and execution - Content strategy, creation and distribution - Advertising - Public relations - Website management - Corporate communications - Branding -Writing & editing - Event management - Brand storytelling - Project management - Influencer relations - Social media marketing - Sponsorships and partnerships - Media training - Issues management - Product launches - Activations & stunts - Acting as media spokesperson - Coordinating photo, video and TV shoots - Email marketing