Helena Yu

Background

About Helena Yu

Helena is a seasoned Data Scientist and Strategist with experience across a range of industries, including technology, financial services, retail, and telecommunications. Her leadership in analytics projects and expertise in defining data strategy and creating analytics solutions have enabled her to drive tactical, operational, and strategic decision-making in close collaboration with cross-functional teams. With her mastery of statistical and machine learning techniques, Helena optimizes revenue growth, enhancing customer experiences while reducing operational costs and revenue loss. She has led the development of a hybrid and sequence-aware recommender system proof of concepts, along with creating fraud detection, anomaly detection, and forecasting models. Notably, Helena led a pro bono team that conducted descriptive and natural language processing (NLP) analyses for Global Count, a survey that garnered over responses from women and gender-diverse individuals in 173 countries and 17 languages. Additionally, she contributed to the creation of a predictive model to inform preventive interventions to end human trafficking in the United States