Hellen Formaggini

Background

About Hellen Formaggini

With 9 years of experience in the Fashion and Creative Industries, my expertise lies in Product Creation and Development. I have solid knowledge in emerging trend research, collection briefing (mood) selection, and product analysis to identify opportunities, resulting in a product mix aligned with sales history. My expertise covers the entire product cycle, from gathering references during research trips and selecting raw materials, to the final release of the collection and lookbook management, always meeting timeline goals. I also contribute to launch conventions and trade fairs, presenting projects and collections.Currently, my focus is on projects that promote the Fashion and Design industries, ranging from research to product development. I work directly with fashion brands as a consultant, seeking creative and innovative solutions to achieve significant results. Part of my research is dedicated to internal culture, driving innovation projects, and ensuring that ideas and discussions reach relevant people and initiatives. I have had the opportunity to lead significant projects that addressed the fashion supply chain, technology, and sustainability, building bridges with various sectors. In my work, I strive to bring questioning, sensitive, and creative perspectives, always aiming for preferable futures for all.